If you are in college. If you own your own business. If you want get yourself out there, you need to listen to this guy, Gary Vaynerchuk. I’ve been a fan of his for a while now, as many of you know, but here is another video he posted that just punctuates everything I’ve been saying for about a year now.
Every, single, college student. Anyone who is looking to get a job anytime in the next few years, they need to take this to heart. Understand that traditional advertising is going to be hurt in a big way in the next few years. Get on this train, don’t be left behind.
This message in super important to Communications majors. I am a Broadcast Media student at the University of Central Missouri. We need to be paying a lot of attention to the Social Media movement. The changes in advertising that are coming, the changes in how media is produced and distributed. Everything will change. True, traditional advertising and media will be around for a long time to come, but those traditional methods are going to slowly and steadily lose their effectiveness. We need to be paying attention to this.
I used to talk about this guy Gary Vaynerchuk a lot. I watched a lot of his online wine show. I ranted and raved about how much the little fucker inspired me.
You know what happened with all that inspiration? Nothing.
I have worked on other peoples’ projects. Granted, they were awesome short films and scripts for other short films I will work on, but guess what? They aren’t mine. They’re Jerry’s. He did the work, the hustle, the passion to get the awards, the recognition.
Feature films, short films, TV series. They are all things that I want to do, but they aren’t what I love. I love netcast shows. Short films released online, podcasts about a subject, even a narrative, but all released online with the hustle and push of making them part of the social media movement.
The social movement is huge. Much, much bigger than anyone I’ve talked to understands. Being part of the Twitters, Pownces, Facebooks of the world is going to be a gigantic advantage. Understanding and seeing the future of the broadcast industry going in this direction, that is money in the bank right there.
One other thing is owning your content. Don’t be happy with just working for a studio, making shit (good or bad) that belongs to them. You poured your heart, your blood, your passion into a project. Keep it, own it. That’s my plan. I don’t have the equipment at the moment to make this work, but you know what? I’ll find someone who does and is willing to play the patience, passion, and hustle game. I don’t need to watch Heroes when it comes on TV, that’s why I have a DVR. Its about the hustle and making shit happen.
The question really comes down to making good content. I’ve struggled with understanding how to make good content for months now. Watching Mr. Vaynerchuk’s keynote, you know what it made me realize? Making good content is about making content. The good shit will float to the top, you’ll recognize it for what it is, and be able to take the magical components and keep doing it over and over again.
So look to the next coming few weeks, maybe months. I will have a new project in the works. I’m not quite sure what it will be, I have a lot of ideas bumping uglies in this cavernously empty void I call a cranium. Rest assured that it will be something and it will make me a hell of a lot happier. I welcome anyone who wishes to toss out ideas or help or both.
“There is no reason, in 2008, to do shit you hate.”
Starting on April 3, 2008, Gary Vaynerchuk wants to start Good People Day.
Let’s get this started. I don’t know a lot of people, but those good people that I do know who are not on Twitter, Pownce, or Facebook, you guys better be prepared for an awesome shout-out. It is getting done and I am jumping on this train.
This man is amazing and has been totally motivating me. Usually, I’m not the kind of person to gush about another human being, but Mr. Vaynerchuk has been cranking out a WL.TV and a GV.com video damn-near every day. His message is one that, I think, really speaks to a person in the modern world. Messages like establishing your personal brand and the like.
It is really becoming more and more obvious to me that personal barriers are breaking down and the Internet, social networks, online distribution of media is changing everything. Perhaps not immediately, but there are a lot of business models that are in trouble and need to either change or die in the next ten to fifteen years. The music, movie, news, and education industries need to change. We can’t sit back and watch things flow by us anymore. We need to be in the thick of it. At the very least, we need to float along and immerse ourselves in the vast ocean that is the future. I would rather swim ahead and be at the mouth of the river, but that is for another time.
Some of you may know that I have been trying (slowly and unsuccessfully) to get the neo-Luddites at the University of Central Missouri to listen to some ideas I have to help bring the university into the modern age. I have many ideas that I would love to share with the university and see them implemented, but it seems that change is something that the faculty and students are afraid of. A university should be the LAST place afraid of expanding technologically. I really think that the fear is a result of the past. That feeling of security that en-wraps you when you have something that works and are too afraid to implement that newer system that works better and provides more options.
Being technologically behind must be true at many other universities and we must do something about it. University tuition is rising every semester by at least 5 percent, and for what? I have seen nary a change on campus to warrant such flagrant rape of the student. If I am going to be paying more for less, then why shouldn’t the campus release a detailed list, every semester, of where that money is going and why it is going there. I would lay money down that this would make students think twice about just giving their money away to an institution that doesn’t think the ideas of its students is worth a damn.
Then again, perhaps I should try harder. Any help or suggestions would be appreciated.
