Film, Gadgets, and Geekdom

“We only get to play this game one time.”

Said by Gary Vaynerchuk at the Web 2.0 Expo NY.

I used to talk about this guy Gary Vaynerchuk a lot.  I watched a lot of his online wine show.  I ranted and raved about how much the little fucker inspired me.

You know what happened with all that inspiration?  Nothing.

I have worked on other peoples’ projects.  Granted, they were awesome short films and scripts for other short films I will work on, but guess what?  They aren’t mine.  They’re Jerry’s.  He did the work, the hustle, the passion to get the awards, the recognition.

Feature films, short films, TV series.  They are all things that I want to do, but they aren’t what I love.  I love netcast shows.  Short films released online, podcasts about a subject, even a narrative, but all released online with the hustle and push of making them part of the social media movement.

The social movement is huge.  Much, much bigger than anyone I’ve talked to understands.  Being part of the Twitters, Pownces, Facebooks of the world is going to be a gigantic advantage.  Understanding and seeing the future of the broadcast industry going in this direction, that is money in the bank right there.

One other thing is owning your content.  Don’t be happy with just working for a studio, making shit (good or bad) that belongs to them.  You poured your heart, your blood, your passion into a project.  Keep it, own it.  That’s my plan.  I don’t have the equipment at the moment to make this work, but you know what?  I’ll find someone who does and is willing to play the patience, passion, and hustle game.  I don’t need to watch Heroes when it comes on TV, that’s why I have a DVR.  Its about the hustle and making shit happen.

The question really comes down to making good content.  I’ve struggled with understanding how to make good content for months now.  Watching Mr. Vaynerchuk’s keynote, you know what it made me realize?  Making good content is about making content.  The good shit will float to the top, you’ll recognize it for what it is, and be able to take the magical components and keep doing it over and over again.

So look to the next coming few weeks, maybe months.  I will have a new project in the works.  I’m not quite sure what it will be, I have a lot of ideas bumping uglies in this cavernously empty void I call a cranium.  Rest assured that it will be something and it will make me a hell of a lot happier.  I welcome anyone who wishes to toss out ideas or help or both.

“There is no reason, in 2008, to do shit you hate.”